WHY CHOOSE ORIJEN?

ORIJEN is derived from the Latin term ‘origin’ – meaning source or beginning. born from a desire to mirror the diet dogs and cats have evolved to eat, ORIJEN represents the fullest expression of our biologically appropriate, fresh regional ingredient, never outsourced philosophy.

NOURISH AS NATURE INTENDED

Our biologically appropriate philosophy is simple: mirror the quantity, freshness, and variety of meat that dogs and cats have evolved to eat.

The grey wolf (Canis lupus) is the ancestor and closest relative of all domestic dogs (Canis lupus familiarius), sharing 97% of their DNA, while the Near Eastern wildcat (Felis silvestris lybica) is the closest relative of domestic cats (Felis silvestris catus).

Despite years of breeding, the internal workings and anatomical capabilities of domestic dogs and cats remain the same as their wild cousins, so it’s no surprise their food requirements remain the same too.

AWARD WINNING, NUTRITIONALLY EXCELLENT PET FOOD

Biologically Appropriate

World’s Best Ingredients

AWARD-WINNING KITCHEN

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OUR AWARD-WINNING NORTHSTAR KITCHEN

Our vision is to be trusted by pet lovers everywhere, and your trust means everything to us.

That’s why we are dedicated to upholding the highest international standards of authenticity, nutritional integrity, quality assurance, and food safety. Indeed, our global reputation for excellence in foods now spans over a quarter-century.

Built to reflect our commitment to Pet Lovers everywhere, NorthStar has achieved the internationally recognized Safe Feed/Safe Food (SFSF) certification.

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testimonials

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A taste pets will crave

NUTRITIONAL INTEGRITY

Our sophisticated on-site Research and Innovation Centre sets the standard in verifying nutritional properties of our ingredients and foods.

FOOD SAFETY

Built to reflect our commitment to Pet Lovers, our Northstar Kitchen meets every international food safety standard, including the European Union and Canadian Food Inspection Agency (CFIA).

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Most of today’s ‘holistic’ and ‘specialty’ pet food brands are owned by marketing companies that don’t make their own foods. These companies don’t own any kitchens, don’t source their own ingredients, don’t have facilities for research and recipe development, and can’t prepare their foods themselves. Not the most inspired way to produce food. At Champion, we don’t make foods for other companies, and we don’t allow our foods to be made anywhere else. We wouldn’t have it any other way. We believe you wouldn’t either.

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ADJACENT TO OUR NORTHSTAR KITCHEN, OUR BIOLOGICALLY APPROPRIATE RESEARCH AND INNOVATION CENTRE IS A STATE-OF-THE-ART INNOVATION HUB FOCUSED ON ADVANCING OUR AWARD-WINNING FOODS.

Equipped with the most sophisticated laboratory technology, our BAFRINO Research and Innovation Centre was purpose-built to act as a beacon for advancement in our industry. This centre solidifies our commitment to innovation and advances our Biologically Appropriate, Fresh Regional Ingredient, and Never Outsourced (BAFRINO) mandate in four core areas: